About Us

Our story

For over 60 years, the Hoffman family has called Willow’s End Resort & Campground their vacation destination during summer months and ice fishing retreat for Wisconsin winter weekends.

Often, life revolved around time at the Willow’s End Resort. After taking over management of the resort in 2022, Bryan and Annie Hoffman are excited to carry on their Willow legacy with their children and someday, grandchildren.


Just north of Tomahawk, WI, and south of Minocqua in the town of Hazelhurst, our resort and campground is located directly on The Willow Reservoir.

This 4,217 acre lake teams with fish, including walleye, northerns, muskies, large and small-mouth bass, crappies, and blue gills. It features 73 miles of shoreline (95% of which is undeveloped), 106 islands, and 7 boat landings, making it prime territory for fishing, paddling, and swimming.

Meanwhile, miles of trails for ATV/UTVing, snowmobiling, cross-country skiing, hiking, biking, and more in the area make for boundless outdoor fun all year.

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